
Circa News, also known as Circa, was an American online news and entertainment brand founded in 2012. The company features news stories consisting of individual bits of information. The service relaunched in Spring 2016 under the ownership of the media company Sinclair Broadcast Group.
Circa's mobile app and website offered "atomization" of news rather than "summarization." "Atomization," would be defined as breaking down a story into its core elements: facts, stats, quotes and media, as opposed to a summary where content is reduced for quicker reading. The objective was to present news content in a way that would appeal to millennials. Content producers would publish content to the sites and mobile app via Storyline, Sinclair's content management system. My role was as a stakeholder, providing creative supervision and direction. Vince Dean was the product design lead at the time providing art direction, with David Buitrago and Megan Harris providing UX, UI, and branding design for both web and mobile products.