In 2019, Sinclair Broadcast Group purchased 21 Fox regional sports networks (RSNs) from the Walt Disney Company. Sinclair formed a joint-venture with Bally’s Corporation and formed Diamond Sports Group. We partnered with Deltatre—a sports media services company that provides consulting services for videos, webs, graphics, and sports businesses to help us facilitate the massive task of converting all of the Fox RSNs to the newly branded Bally Sports RSNs…in just over a year. This includes streaming products for web, iOS & Android mobile products, and connected TV—as well as broadcast. My team led the end-to-end design effort with a focus on delivering data-informed user-centric experiences that met our audiences expectations—as well as aligning with our business goals. Scalable designs were created that accommodated the evolution of the product and future scope. My role: creative supervision and stakeholder reviews. Lauren Ezerins was nothing short of amazing directing our vendor from a product design perspective - in addition to project managing many aspects of this project. On the web: https://www.ballysports.com/