Seattle Refined 30-minute television show airs Monday through Friday at 3 p.m. PST on KOMO 4. My team was tasked with a brand refresh as well as updating the website to augment the television show. On the web: https://seattlerefined.com/

Seattle Refined Rebrand

The challenge was to design for multiple platforms which included tv, web and mobile as well as design for other cities for the expanding brand. The result was a more modern logo that has the ability to adapt to various cities and their unique style. We also designed media kits for the sales teams setting the tone and design standards for the brand. By collaborating with the digital sales manager and the managing editor we were able to write and design a successful selling tool for the sales teams.